After acquiring the anime streaming service Crunchyroll for US$1.2 billion in 2021, Sony has taken the next step in growing its subscription base byThe Mega Fan subscription is dropping 25 per cent in the UK, 37.5 per cent in Brazil, and some regions will also get local prices.
Subscribers in India will be paying just 99 rupees while those in the UAE will be paying 19 dirhams instead of the international price of US$9.99. The price cuts also affect most countries in Southeast Asia, including Singapore, Malaysia and Indonesia, but Crunchyroll did not state what the reductions are.Here is the list of all countriesThe price change will take effect in the subscriber's next billing cycle, which depends on whether you are on a monthly or yearly subscription.While Crunchyroll did not state outright the reason for the price cuts, we can easily guess its intention.
Like all subscription-based services, it is looking at growing its monthly paid users as it competes with free streaming sites and other streaming platforms.