SINGAPORE - In previous editions of Spartan Races, Siti Aishah would find herself vaulting over walls and climbing ropes as part of the obstacle race series. But this year's race experience was slightly different for the avid runner.
Event management companies like Orange Room, which usually organise live races, have also started organising virtual events. With plans to hold its annual TRI-Factor Series, a multi-sport event that takes place across several countries in the region, derailed, Orange Room came up with the Run-4-Asia Virtual Run Challenge.
He added:"With virtual events, the purpose and the emotional connection to the event is important. People who sign up for a traditional event have a personal goal and after completing it, they take a picture and that's social currency. But for virtual events, it has to go a bit deeper."
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