Coronavirus: Delayed Tokyo Olympics will be a relief for sponsors in current chaos, experts say

LONDON - The decision to postpone the Tokyo Olympics until 2021 will be welcomed by the sponsors who pay hundreds of millions to be associated with the event, British advertising veteran Martin Sorrell has told AFP.

"The sponsors would prefer next year in any case given the chaos that is going on at the moment," he said in a phone interview.Sorrell, who left WPP in 2018, concedes that there are hurdles to be overcome such as the availability of the venues and the timetable - the IOC has left the door open to a spring Olympics - but believes the"extremely competent" Japanese organisers would deal with those changes."People ask me if this recession is different to others.

"Nothing could be further from the truth that the IOC decision-making process is driven by commercial partners," the 62-year-old Irishman told AFP."However, the decision would have been 100 per cent driven by sporting concerns." The dozen current members, including Coca-Cola and General Electric, will have invested well over US$100 million each to become one of the main providers for the Tokyo Games.

"This is unprecedented for all sponsors whose rights either end, begin, or extend at the end of this quadrennial and into the next," he said."Fortunately, Olympic sponsorship agreements are precise and succinct as to the use of which Olympic intellectual property can be used where, how, and when... and by whom."

"Accommodations will need to be made in certain categories, but I personally do not see any issues that will prove difficult, let alone insurmountable."

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