The act of shopping alone produces increased arousal, heightened involvement, perceived freedom, and fantasy fulfilment.What’s more, psychology research has demonstrated humans’ inability to delay gratification.. Even with stay-at-home orders, we still want new makeup, clothes, shoes, electronics and housewares.
It’s easier to buy “embarrassing” products when no one is looking. Apart from lockdown restrictions making it more difficult to date, this may also help explain why sex toy sales have surged during the pandemic.HOW HAVE BUSINESSES RESPONDED? Many are offering discounts to encourage spending. Last week’s Click Frenzy became a central hub for thousands of deals across dozens of retailers such as Telstra, Target and Dell.
Several small Australian businesses have also pivoted. Clarke Murphy Print responded to slowing print jobs by starting Build-a-Desks.
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