Commentary: Watch yourself? The self-surveillance system to keep supermarket shoppers honest

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To curb opportunistic shoplifting, supermarkets’ best bet is to make you reflect on whether you’re cheating, say two observers.

Since 1990, when the Australian Insitute of Criminology published extensive research on retail crime and its prevention, it has been widely accepted crime-related losses account for about 1 per cent of all retail revenue. Estimates of customer theft were woolier.

Though funded by retail technology company Checkpoint Systems, the survey sample is robust – almost a quarter of the retail industry in Australia and New Zealand. Unfortunately this wasn’t a sudden switch to healthy eating or a desire to increase vitamin C intake, it was an early sign of a new type of shoplifter.

The traditional approach to loss prevention involves attendants and security guards, specialised display fixtures, reinforced packaging, training, in-store signage, display alarms and more cameras. How much they steal comes down to their own “deviance threshold” – the point at which they can no longer justify their behaviour alongside a self-perception as a good person. This helps explains the greater frequency of shoplifting lower value items. It’s easier to justify a small “discount” on your bill.

 

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