Commentary: Nowhere but up for Netflix after huge Oscar nomination nods

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Netflix has proven a force to be reckoned with, as it looks to a record-breaking 24 nominations at the 92nd Academy Awards, says NTU’s Ian Dixon.

SINGAPORE: Even the furore over Ricky Gervais’ commentary as emcee at the Golden Globes could not overshadow the excitement at having Netflix draw shoulder-to-shoulder with the giants of old Hollywood.

Netflix’s victories at the Golden Globes have extended beyond television series to movies, best remembered when it won a double hit with Best Foreign Language Film for Roma and Best Director for Alfonso Cuarón in 2019. These unprecedented numbers attest to the astronomical rise of Netflix’s subscriber-based platform model, which has drawn meretricious attention from many other industry-coveted award committees, and speaks to the sheer volume of critically acclaimed films produced and world-renowned directors bagged.Netflix has also been hailed for cutting out the middleman and having faith in the ideas of risky filmmakers and out-of-the-box televisual fare.

The 76th Venice Film Festival - Screening of the film Marriage Story in competition - Red carpet arrivals - Venice, Italy, August 29, 2019 - Actors Adam Driver, Laura Dern and Scarlett Johansson, director Noah Baumbach and producer David Heyman pose. Since the 1990s, seismic shifts in the technological distribution of shows and movies have disrupted the film industry, which have come to a head with Netflix’s rise.

Even the announced 10 to 20 per cent increase in Netflix subscription fees in 2020 in Singapore barely drew a squeak, as Singapore viewers expressed a general willingness to pay more for their favourite TV shows. The film also adopts more televisual codes than cinematic, allowing viewers to appreciate the genius of the deNiro-Scorsese team centred within a cast of brilliantly twisted crims whose illuminations of life’s enthralling, hard-boiled moments represent a landslide of operatic criminality.

 

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