Commentary: Lewis Hamilton has dominated F1. But the sport has also gained from his success

SINGAPORE: Formula One fans are happy that the season finally started in July after COVID-19 delayed the original start in March.

Juventus have won the last nine Italian titles with Bayern Munich taking the previous eight in Germany. Of the big European competitions, only the English Premier League seems to offer some surprises with five winners in the past eight years but even there, the top six is full of familiar names.In team sports however, the elite clubs can sign new stars and stay at the top for decades. Individual sports are different. The giants of tennis, golf, F1 and others have a limited time span at the top.

In those Masters tournaments he did not win until 2008, lesser US households, at 7.4 per cent, tuned in to watch over the four days compared to 9.5 per cent for the years he was triumphant. Just as Williams and Woods, Hamilton’s popularity also transcends his sport. Legendary F1 team Ferrari has 2.6 million followers on Twitter while the official F1 account itself has 4.7 million followers. Both lag behind Hamilton who has 5.8 million followers.

Liberty Media bought the sport in 2017 and the US media company seemed to understand that the sport needed to attract new and especially younger fans.Hamilton, with a cool, urban image, does just that. “He is far broader than purely a driver in F1,” David Richards, the chairman of Motorsport UK, said earlier this year. “He has opinions about the environment, young people, fashion and music. That is part of the greater appeal of Lewis today.

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