Commentary: Launch of Disney Cruise Line checks many boxes for Singapore’s tourism sector

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Singapore’s collaboration with Disney Cruise Line will bring much-needed buzz to the local tourism scene in the wake of COVID-19, says Professor Abhishek Bhati of James Cook University.

With Singapore a port of call to several cruise liners such as Genting Dream, Spectrum of the Seas and Silver Muse, it makes sense thatDisney, along with Marvel Studios, is a household name around the world and has a strong fan following in the West and Asia. A partnership with Disney will propel Singapore to a premier cruise hub, making it stand out from regional competitors like Hong Kong, Thailand and Malaysia.

2010 to 2012 saw a major transformation of the Sentosa Island through the launch of Universal Studios Singapore, SEA Aquarium and Resorts World Sentosa., followed by the ArtScience Museum in 2011Since then, new attractions have been few and far between. The collaboration with Disney cruise will bring much-needed buzz to the local tourism sceneVisitors from North America, Europe and East Asia can take advantage of fly-cruise options in embarking on the Disney cruise.

 

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