Despite the benefits of the digital loyalty programme, some customers still want their physical cards.
Other consumers are worried about the security of their personal information and the potential for fraud with a digital system. To address these concerns, Kopitiam has stated that the digital loyalty programme will be secure and that customers’ personal information will be protected. The company has also reassured customers that they will still be able to enjoy the same rewards and discounts as before and that the process of redeeming rewards will be simplified and more convenient.
For those who are still resistant, firms such as Kopitiam must address concerns, such as those relating to cybersecurity and ease of use. This can be done through publicity videos, ambassadors or store assistants. By openly discussing these issues and providing solutions, the firms can help consumers feel more comfortable and confident with the digital loyalty programme.
Source: News Formal (newsformal.com)
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