Commentary: Is your employer serious about helping you find purpose in your work? Here's how you can tell

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Pay cheques are important, of course, but many people also want their work to “matter”.

In a 2020 survey by McKinsey, 70 per cent of respondents said their personal sense of purpose is largely defined by their work.Whether this means helping people in your local area, or contributing to a global cause like reducing waste and fighting the climate crisis, 70 per cent of respondents to a 2020 survey by McKinsey said their personal sense of purpose is largely defined by their work.

So, highlighting purpose is a good strategy for recruiting and retaining talent. But once you’re in such a job, you may find your day-to-day work doesn’t really deliver on this promise. Research highlights five green flags that can show an organisation is not only committed, but can actually deliver on its “purpose promises”.People pursuing purpose at work often face significant challenges accessing resources. Dedicating time, money, training and staff will help purpose-driven work effectively achieve objective social or ecological goals, but it also helps you feel like you are “making a difference”.

Putting purpose into practice requires making it clear and relevant to all organisational roles. Often, this means creating incentives for collaboration beyond specific mandates and departments. But if this is the predominant justification for purpose in organisations, you may feel disconnected from your values, which could limit your action over time.

 

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