Temu, an e-commerce platform owned by PDD Holdings, is seen on a mobile phone displayed in front of its website. SINGAPORE: Advertisements for Temu, an online marketplace owned by Chinese e-commerce group PDD Holdings, appeared again at the Super Bowl this year - the most watched sports event in the United States.disrupting the e-commerce landscape in Western markets.
The reasons were simple: Good margins, easy to ship, and bidding for ads on Google was cheap. These players later evolved into marketplaces or large independent online retailers. Global, regional and country platforms have been enlisting Chinese sellers to expand the assortment of competitively priced products. Amazon, eBay, Shopee, Wish, Uruguay-based MercadoLibre and Poland’s Allegro run large seller onboarding and engagement teams in China.
TikTok Shop, Temu and SHEIN, however, are different each in its own way, capturing a key piece of the value chain. This allows SHEIN to have a design-to-consumer cycle of less than two weeks, and to add thousands of new products to its store every day. While it is uncertain whether they will pull off the same trick in Western markets because of differences in timing and circumstances, incumbents such as Amazon should take the same caution that Alibaba and JD should have in the mid-2010s.
Source: Financial Digest (financialdigest.net)
E-Commerce Online Shopping Shein Tiktok
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