Commentary: Family vlogs can entertain, empower and exploit

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Family vlogs can offer intimate counter-narratives to the expectations of parenthood, but they come with downsides, say researchers based in Canada.

KINGSTON, Canada: YouTube channels belonging to American content creator Ruby Franke were recently scrubbed from the site after the YouTuber was charged with child abuse. Franke was known for making parenting videos on her YouTube channel, 8 Passengers. Her videos frequently featured content on the family and her six children.

Many might feel uneasy about content creation that showcases private family life. However, at the same time, vlogs might offer families agency and alternative means of making ends meet at a time of stagnant wages and soaring living costs. Family vlogs can offer intimate counter-narratives to the expectations of parenthood. Mothers can share the anxieties and pressures they face and offer support to one another.COMMODIFYING FAMILIES

On the other hand, content creation allows mothers to rebel against economic insecurity by making their motherhood a source of income. While this offers a means of paying the bills, who benefits and who doesn’t when a certain version of the family is commodified?Exploitation is two-fold for family vloggers. Firstly, in the United States, parents are considered responsible for protecting their underage children’s privacy information and consent.

 

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