SYDNEY: After almost a year of heated discussion about the News Media Bargaining Code, there will shortly be a new law of the land – one that’s unlikely to be applied to the platforms it was intended to reign in. But that’s not to say it hasn’t done its job.for Australian users and strike up commercial agreements with local publishers. It signed its first deal with Seven West media yesterday.
First, before a digital platform is made subject to the code by being “designated”, the minister must first take into account whether it has reached commercial agreements with news media businesses. The above amendments made by the government are not major, in terms of changing the scope of the News Media Bargaining Code. However, they do include some important clarifications regarding how the code will operate.
The exposure draft, the introduction of the Bill, the Senate committee and Facebook’s petulant actions: All have acted to identify a financial outcome for each of Google, Facebook and the Australian news publishers. For Facebook, it has demonstrated that rapidly changing social media offerings can’t be done without major complications.
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