The Tour is the latest in a whole range of digital innovations that have brought sports into the homes of millions of people during the COVID-19 lockdown, when they all had to press pause on their physical events programmes.
Coca-Cola, Intel and Samsung, among many others, are already highly invested in e-sports. David Beckham’s newly formed Guild Esports announced it will establish a professional e-sports team for the 21st-century version of football, Rocket League, a videogame in which players race cars around an arena driving a ball towards a goal, using the online platform Battlefy.
Instead, racing fans – and gamblers – could tune into YouTube and watch a race of computer-generated horses, all of which had been expected starters for the actual race.
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