SINGAPORE: By now, you’ve probably seen Get Your Shot, Steady Pom Pi Pi, the colourful, raucous Singlish-inflected rap music video.
The foreign press took note of the viral video. British daily The Guardian favourably described the song as giving “surprisingly detailed medical advice” in the form of “informative disco”.I have to admit, I groaned when I first set eyes on it, then quickly forwarded the clip to my friends with the comment “so embarrassing!”
We seem to be a pretty modern, sophisticated country that can get its act together and run a tight ship in the face of a persistent virus wreaking havoc across the world. And should we accept that cringe-worthy public communications will always be standard fare for public service announcements and government messaging?For now, looking at the global scale of the health crisis and its attendant risks, perhaps the practical answer might be: Whatever works to get the job done.
This has held true for decades outside Singapore. After a photo of Elvis Presley getting vaccinated against polio backstage at The Ed Sullivan Show was splashed all over American papers in the 1950s, the polio vaccination rate among youth went from a measly 0.6 per cent to 60 per cent in six months. Is this message clear and compelling for the intended audience? Will the audience pay attention to it? Will they adjust their behaviours in response?
Like him or hate him, you cannot deny PCK is the most recognisable, relatable national personality. He resonates with most of us.
No. we do not need such.
resort? lol
Well its the govt and msm idea..nor mine nor most singaporeans
Is “resort” the right word to use? What are you trying to stir?
Yes.
No no, just ask unvaccinated to carry durian, so they can’t use MRT! :D
If you're trying to relate to those 40yrs old and above PCK might work. No one else knows who he is. PCK is just not relevant anymore. Let it die off in peace.
Nobody gonna take us seriously unless we are begin serious.
its fine..just no more PCK maybe? maybe upgrade PCK to more chic? i dunno.. maybe use Najib Ali? 😂🤣
Be watchful as our neighbours are all having difficulties getting their population vaccinated….. stay low-key….. respect the feelings of others!
Nothing wrong with it. Majority of the population speaks singlish and it gets the message across effectively. Singlish IS VERY EFFECTIVE as the humour (or cringe factor) automatically makes us remember it anytime, anywhere.
Good English language also have their own vernacular dialects which is pidgin English so don't bother whether it's singlish or what others so long the masses understood the message.
Neglected all PRs and foreigners who can’t speak Singlish, and all children too young to understand it was the 1990s sitcom and have no relation to it. I never like anything PCK. This is global crisis, we need to include everyone, not only PCK fans.
Wish people would just enjoy the light hearted messages. Don't let current American culture destroy what is truly unique about Singapore.
No
The distaste is evident from the title 😂 but what’s wrong with it!
No lah:))
We need Trump's English, easy to understand.
Then how?
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