NEW YORK: Comcast Corp-owned NBCUniversal's new Peacock service, its belated entry into the streaming video wars, will offer free and US$5-per-month options with advertising, the company announced on Thursday.
The service will launch nationwide on July 15, the company said. It expects to reach 30 million to 35 million active accounts by 2024. Among the new ad formats, brands can buy an exclusive sponsorship that will limit ads to just one commercial during an episode.State Farm, Target Corp and Unilever PLC are among the early advertisers to the service, which will bring in"hundreds of millions" in initial advertising revenue, NBCUniversal said in a statement.
Peacock Free will be offered nationwide and include more than 7,500 hours of programming including classic NBC series and news and sports including the Olympics.
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