Chinese platforms shut down super-wealthy social media influencers in move against 'bad behaviour' content

Wanghongquanxing, Baoyu Jiajie or Sister Abalone, and Bo Gongzi or Master Bo, were some of the prominent influencers in China who had their social media accounts suspended for flaunting their luxurious lifestyles online. SINGAPORE: A wave of suspensions has hit China ’s super-wealthy social media stars as several influencers recently found their accounts banned for flaunting their luxurious lifestyles online.

On May 15, state media Global Times reported that many Chinese social media platforms had announced that they would be cracking down on negative content that flaunts wealth and promotes materialism. Dubbed “China’s Kim Kardashian”, South China Morning Post reported that he owns seven properties in a high-end Beijing residential compound.

A screengrab from a video interview in December 2023 where Wang shows off a big jewellery box containing all the jewellery he has "worn recently". “Please tell ‘xiaolaodao’ to cheer up despite getting involved! Since this place isn’t for him, there will be other places for him!,” one user wrote. The Facebook page showed photos of Sister Abalone showing off designer clothing, traditional delicacies such as aged mandarin peel and bird’s nest, as well as a box of jade bracelets.Several apps and platforms such as Tencent, Douyin, Weibo and Xiaohongshu have taken a stand against the problems raised by negative value-oriented content, Global Times reported.

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