BEIJING – On China’s frenetic and hugely popular retail livestreams, glamorous hosts sell goods ranging from shoes and lipsticks to baby products and, increasingly, truckloads of sulphurous coal.as a sluggish economy saps demand from utilities and steel mills, reducing the need for piles of cheap imported fuel, some miners are getting more creative in their customer outreach.
The minimum shipment size of between 30,000 and 35,000kg, to be transported by train, indicates that the target market is wholesale industrial buyers. Though wholesaling of hard commodities is not entirely new to China’s streaming platforms, it appears to be on the rise.
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