BEIJING - A small but growing coterie of Chinese companies are betting on a bright future for plant-based meat products as consumers take their health more seriously in the wake of the Covid-19 pandemic.
Beijing-based startup Zhenmeat, whose products include plant-based meatballs, beef patty, steak, pork loin, crayfish and dumplings, is one of many small Chinese companies entering the market. Its"meatballs" are now available on a trial basis at a Beijing store of Chinese hot-pot chain Hope Tree. "Actually you can tell that it isn't meat but the feel of it in your mouth is very similar to beef. And I guess that plant-based meat is a little healthier than beef," said Audrey Jiang, 30.
Source: News Formal (newsformal.com)
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