"Before, I felt a bit scared and embarrassed to use them," said the 27-year-old, who did not wish to disclose her real name."Then I discovered a new world."Demand for sex toys is increasing in China, which is already the world's biggest exporter of bedroom aids.
"Quite a lot of women... who are sexually active have a very open attitude towards using sex toys," Yi Heng, a prominent sex and relationships advice blogger, told AFP.Yi, who has over 700,000 followers on the Twitter-like Weibo platform and runs discussion groups on the topic, believes Chinese women are driving the market.
As they become increasingly empowered over what they want in the bedroom, women in their thirties and younger are getting more comfortable with the idea of using sex toys. Queries for the keyword"sex toys" on the Baidu search engine surged between January and June, according to Steffi Noel, an analyst at Shanghai-based market research firm Daxue Consulting.
The surge in orders came from"France, Italy and the US," said Noel,"mainly for vibrators and sex dolls."
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