Factory owner Chang Kailin says the lingerie industry has helped people in Guanyun shake off poverty. GUANYUN, China: Americans like their lingerie to be risque, Europeans prefer it more classy, and Chinese remain a bit shy but are opening up. But the biggest order of all came from North Korea.
The man widely credited with lighting the spark is Lei Congrui, a lanky 30-year-old with a ponytail and cap who would look at home on a skateboard. It all happened almost by accident. Lei"figured out a way" and now employs more than 100 workers who push lacy black and red panties and bustiers through stitching machines. His brands such as Midnight Charm pull in more than US$1.5 million in annual revenue, he said.Guanyun's government says there are now more than 500 factories employing tens of thousands and churning out more than US$300 million worth of lingerie annually.Communism left a prevailing legacy of modesty.
Market consultancy iiMedia said Chinese online sales of sex-related products grew 50 per cent in 2019 to US$7 billion. It predicted a further 35 per cent growth in 2020 despite pandemic disruptions. Initially, loose-fitting, not-too-revealing designs were favoured in China. Today, semi-transparent,"body-hugging" numbers dominate."EVERYONE LOVES LINGERIE"
Middle Eastern buyers – favouring longer, more modest items – are also surprisingly active, as are Africans, who like a splash of colour. Southeast Asia is growing fast as well.
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