From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
A study by iPrrice Group looked into how much a collaboration with these Korean heartthrobs affects online search interest from Singaporeans for six different brands from 2018 to 2021. High-end fashion brand Louis Vuitton also saw a 46% surge in interest from Singaporeans when BTS became its brand ambassador.
Source: Loan Digest (loandigest.net)
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