No one is happy all the time. That's the message Burger King is trying to communicate with a lineup of burger meals focused on"real" moods to help raise awareness about mental health.
The effort also pokes fun at McDonald's, which markets Happy Meals, boxed kids' deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line:"No one is happy all the time. And that's OK." The fast-food competitors have also launched rival promotions at similar times and tweak their menus to stay on top of trends. Burger King is trying a vegetarian Whopper, while McDonald's added a meatier burger to its breakfast menus in October.
Source: Healthcare Press (healthcarepress.net)
Perfect for me! I will take the frowney face on the right! 😀
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