REUTERS: British American Tobacco, the world's No.2 tobacco company, welcomed the U.S. health regulator's move to ban popular e-cigarette flavors, saying it would comply with the new guidelines aimed at curbing teenage vaping.
Under a new policy that will go into effect in February, e-cigarette makers will be banned from selling pod-based e-cigarette flavors, including fruit and mint, in the United States, leaving only menthol and tobacco flavors on the market.
"Following a significant period of disruption and uncertainty, this regulatory clarity is a welcome step toward returning the U.S. vapor market to stability," the maker of Lucky Strike, Dunhill and Vuse e-cigarettes said. Brokerage Jefferies wrote earlier this week that while vaping sales would take a near-term hit from the move, the overall financial impact for the major tobacco companies would be minimal as most users would switch to menthol or tobacco, or even higher-margin traditional tobacco products.AdvertisementBAT was one of the first to apply to the FDA for permission for continuing the sale of Vuse, a requirement that applies to all cigarette makers before May 2020.
Source: News Formal (newsformal.com)
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