LONDON: Up to one million smokers will be encouraged to swap cigarettes for"vapes", with pregnant women offered financial incentives to make the change in what will be a world first, the British government said on Tuesday .
Pregnant women will also be offered vouchers to help them kick the habit as part of the government's target of reducing the number of smokers to 5 per cent or less of the population from 13 per cent now. "We will offer a million smokers new help to quit. We will be funding a new national ‘swap to stop’ scheme – the first of its kind in the world."
The government spent £68 million from 2021 to 2022 on local authority measures to get people to stop smoking, leading to 100,000 smokers quitting, and easing the strain on Britain's overwhelmed National Health Service.
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