LAS VEGAS - In the 1960s and 70s, when 10-pin bowling was in its heyday, the sport's best players earned as much or more than top baseball and football players and Professional Bowlers Association kingpin Colie Edison believes it can be that way again.
"My main goal is to make bowling relevant again and we're going to do that by exposing the product to more people, getting people to think about bowling more," Edison told Reuters. Today the USBC membership is less than half that while the millions who religiously tuned into ABC on Saturday afternoons to watch their bowling stars turned off and ratings slumped.
The PBA also awarded its first six-figure winner's purse since 2011 last year and this season boasts a record US$2.1 million combined prize fund.
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