MUMBAI - India's weddings are famously lavish - lasting days and with hundreds if not thousands of guests - but this season many families are cutting costs even if it risks their social standing.
Chartered accountant Palak Panchamiya, for example, has already slashed the budget on her upcoming Mumbai nuptials by a third, trimming spending on clothing and the guest list. The celebrations can last a week and involve several functions, a dazzling variety of cuisines, music and dance performances, and lots of gifts.But these days, except for the super-rich - a recent Ambani family wedding reportedly cost US$100 million - extravagance is out and frugality is in as families prioritise saving.
Mumbai-based trousseau maker Sapna Designs Studio shut for months as the economy was turned on its head by Modi's move. Since then, keeping his studio afloat has been a challenge, with consumers increasingly reluctant to spend too much, says Hariyani.
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