Sept 19 - Impossible Foods said it would sell its vegan burgers at 27 outlets of Gelson's Markets in California starting Friday, as it looks to catch up with competitor Beyond Meat Inc which has a headstart in the retail market for plant-based meats.
While Beyond Meat, which has been fighting Impossible Foods in the restaurants market, also sold its plant-based meat alternatives at stores including Kroger Co, ShopRite, Sprouts Farmers Market Inc, and has seen growing demand for its pea-based products since. In July, it got a green signal from the U.S Food and Drug Administration, clearing the way for direct-to-consumer sales at U.S. grocery stores.
A 12-ounce package of Impossible Burger, available both fresh and frozen, will cost $8.99 at Gelson's Markets in San Diego, Los Angeles and other South California cities.
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