TOKYO: When hosting an international rugby tournament and welcoming thirsty fans from around the world, the last thing you want to do is run out of beer.
Rugby bosses have warned host cities about running out of ale, using anecdotes such as when Australian and Irish fans drank the city of Adelaide dry, forcing emergency supplies to be brought in from surrounding areas. Rugby culture"is not widely known in Japan", admitted a spokesman for the World Cup organising committee, confirming the message was being passed on to host cities.He added that hosts were keen to seize on the commercial opportunities and hoped to leave fans with a good impression to entice them back as tourists.
And brewer Kirin, which produces Heineken in Japan, said it will review ticket sales and other data to make sure there is enough beer flowing.
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