‘Barbieween’ is taking over Halloween this year

NEW YORK – The traditional black-and-orange Halloween palette is about to turn hot pink. And retailers are bracing themselves for “Barbieween”, the Halloween takeover that is dubbed by influencers.

Licensed costumes, off-brand duplicates and do-it-yourself interpretations will feature heavily in the US$4.1 billion Americans will shell out this year on their outfits, part of the record US$12.2 billion they will spend on the holiday. “Barbieween” builds on the economic boost from the Barbie movie’s theatrical run. The Warner Bros release is the top-grossing film of the year so far, taking inand making Greta Gerwig the first American woman with sole director credit to have a film pass the US$1 billion mark.

Some revellers will really latch on to the uniformity of Barbieworld. “The whole point is not being ‘not like other girls’,” one TikToker named Hannah said in a video that has been viewed more than 1.1 million times.

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