Kanye West and a masked Demna Gvasalia at the Balenciaga spring 2023 fashion show at the Stock Exchange in New York on May 22, 2022.Helmed by Georgian designer Demna Gvasalia, the Paris-based brand – owned by the Kering Group, the company behind labels including Gucci, Saint Laurent and Bottega Veneta – has managed to weather the coronavirus pandemic and come through it relatively unscathed.
Before that, Gvasalia debuted his first haute couture collection in July 2021, showing that he can do more than hoodies and “dad sneakers” and that the Parisian refinement that the brand was known for in the 20th century was not completely lost.Earlier this year, the two starred in one of the label’s campaigns and began showing up to events in Balenciaga.
Held on the trading floor of the building, the show was a celebrity magnet, attracting a star-studded front row. “At Balenciaga, we cater to different types of clients. We already have the streetwear, sport-inspired client but Garde-Robe [the first part] is something new and is actually where I come from,” says Gvasalia, referring to a new range featuring upscale, classic and more expensive garments made in France.
The already-available Adidas collab, however, is what’s going to sell out and make headlines, even though the sportswear brand recently collaborated with high-end labels such as Prada and Gucci. Lauren Santo Domingo, founder of luxury online retailer Moda Operandi , was one of the many guests who brought up the recent dip in the stock market and the fortuitous timing of the show.
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