Asean-6 online spending to hit US$150b by 2025, as pandemic drives take-up: Report

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SOME 310 million consumers in key South-east Asian markets will make online purchases this year, amid the deadly novel coronavirus pandemic - a surge from 250 million such consumers in 2018, a new report suggested on Thursday (Aug 6). Read more at The Business Times.

Dhruv Vohra, director of digital natives and technology at Facebook, called pandemic-related safe-distancing measures in the region “a catalyst that brought more consumers online”.: “Even with the easing of physical restrictions, we believe that these contactless and home-consumption habits are here to stay. For example, we’ve seen the majority of recent first-time online purchases have been in grocery and food delivery in the past three months.

It suggested that Internet and technology firms could look to tap some US$8.7 billion in South-east Asian-based venture capital and private equity funds’ unspent finance. “The number of South-east Asian digital consumers has grown exponentially and their consumption habits are shaping today’s new norm.”

The study also found that customers in the region are fickle about brand loyalty, with about half of respondents having changed their most-purchased brand in the last three months.

 

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