Apple teases metaverse AR plans, stock jumps

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NEW YORK: Apple teased its metaverse ambitions on Thursday (Jan 27) as CEO Tim Cook talked expansion of the company\u0027s augmented reality apps, prompting strong investor response. The company has 14,000 AR apps on its App Store, and Cook suggested this number will rise with further investment.

NEW YORK: Apple teased its metaverse ambitions on Thursday as CEO Tim Cook talked expansion of the company's augmented reality apps, prompting strong investor response.

Apple analyst Ming-Chi Kuo and Bloomberg have reported Apple plans to introduce an AR headset by this or next year with glasses to follow later. Apple has not yet publicly acknowledged these plans. Cook separately on Thursday said that Apple's research and development efforts are focused on the intersection of hardware, software and services.

 

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