Apple rolls out virtual fitness service, subscription bundle, catering to COVID-19 work-from-home

SAN FRANCISCO: Apple Inc rolled out a new virtual fitness service and a bundle of all its subscriptions, Apple One, focusing a holiday season product launch on services that are the backbone of Apple's growth strategy and cater to customers working at home during the COVID-19 pandemic.

Apple said both new watches can be pre-ordered starting Tuesday and will be available on Friday. Apple also introduced a service called Apple Fitness+ powered by its watches that will deliver virtual workouts for US$10 per month or US$80 per year and be available before the end of the year. Apple shares were up 2 per cent on Tuesday after climbing more than 50 per cent for the year, well ahead of the 23 per cent gain for the Nasdaq. Even though Apple stock has fallen from a record high earlier this month, it remains near its US$2 trillion stock market valuation.

Apple said the Series 6 watch's new ability to monitor blood oxygen using infrared light should be used for fitness and wellness purposes. Apple said flu investigators in Washington state will study heart rate and blood oxygen data from Apple Watch for potential early signs of respiratory conditions like influenza and COVID-19.

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