REUTERS: Apple Inc reported sales and profits that beat Wall Street expectations on Thursday , with Chief Executive Officer Tim Cook saying China sales were"headed in the right direction" as that country reopens from the novel coronavirus.
Apple saw China sales of US$9.46 billion, down less than a US$1 billion from a year ago, a potential sign of how the company will fare as other markets emerge from lockdowns. The quarter quickly changed when the virus spread in China, hitting Apple's supply chain and sales there, and then hit the rest of the world as Apple's stores and contract factories came back online. Apple broke with its usual practice of providing an estimated range of sales for the current quarter.
Apple reopened its stores in China in mid-March and factories resumed production - but by that time, the pandemic had spread to Europe and the rest of the world, which have left Apple stores outside mainland China, Hong Kong, Taiwan and South Korea shuttered. "We're clearly not immune to the macreconomic environment - I'm not sure hardly anybody is immune at this point," Cook told Reuters."We're primarily focused on doing what we can to help the situation that the world is in, and we'll let the economy take care of itself. As compared to the last part of March and the beginning of April, we've seen a better second half of April.
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