Apple Inc plans to delay updates to its next mobile operating system that could change how ads are targeted on iPhones and iPads, technology news website The Information reported on Thursday, citing people familiar with the matter.
FILE PHOTO: The Apple logo is seen on the Apple store at the Marche Saint Germain in Paris, France July 15, 2020. REUTERS/Gonzalo Fuentes/File PhotoREUTERS: Apple Inc plans to delay updates to its next mobile operating system that could change how ads are targeted on iPhones and iPads, technology news website The Information reported on Thursday, citing people familiar with the matter.
The move could benefit Facebook Inc, which last week said the changes would render one of its mobile advertising tools"so ineffective on iOS 14 that it may not make sense to offer it on iOS 14."Apple announced new privacy rules in June that were slated to take effect with the launch of its iOS 14 operating system this fall.
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