Apple Inc wants you to start buying gas directly from your car dashboard as early as this fall, when the newest version of its CarPlay software rolls out, accelerating the company's push to turn your vehicle into a store for goods and services.
"We are excited by the idea that consumers could navigate to a Sinclair station and purchase fuel from their vehicle navigation screen," said Jack Barger, the company's senior vice president of marketing. Apple currently does not charge automakers, developers or users for CarPlay; the business interest is putting Apple at the forefront as cars transform into rolling computers, said Horace Dediu, an analyst with Asymco and founder of Micromobility Industries. The new feature will hit hundreds of car models already compatible with CarPlay when Apple releases software updates this fall.
"It's a massive marketplace, and consumers really want to take friction out of payments," said Donald Frieden, chief executive officer of Houston-based P97 Networks, which makes the digital plumbing that many fuel companies will use to connect their apps to cars. Beyond apps for fuel and other purchases, Apple is also seeking to expand CarPlay further into the car's driving systems by accessing speed and fuel gauge data.
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