Apple critic Tile acquired by Life360 in US$205 million deal

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Tile, a maker of tracking tags that was a vocal critic of Apple, has been acquired by Life360, a location-sharing app maker. The deal was valued at US$205 million after Tile had raised US$141 million in venture capital since its founding in 2012, a return of just 1.45 times invested capital. Appl

Tile, a maker of tracking tags that was a vocal critic of Apple, has been acquired by Life360, a location-sharing app maker.

Apple once carried Tile's tracking tags in Apple Stores. But in testimony before US lawmakers last year, Tile executives said Apple began to distance itself from the startup company because it was readying its own tracking tag product. The rival Apple product - US$30 AirTags, tiny devices meant to be attached to keys or other valuables - is more seamless for iPhone owners to use than third-party devices like Tile unless the third-party companies use special tools provided by Apple.

Tile said that using Apple's tools would prevent it from having its own app and make its business model infeasible.

 

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