Apple CEO arrives in China touting its role as iPhone base

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Demand for Apple products in China has been cooling.

Apple CEO Tim Cook said there is no supply chain in the world more critical to the company than China’s.

Mr Cook’s comments, ahead of the March 21 launch of Apple’s eighth store in Shanghai, come as the “symbiotic” relationship between the company and China, as he once described, is showing signs of fraying. The upcoming Shanghai store adds to Apple’s biggest retail network outside the US and is part of a broader effort to grow and revitalise the company’s brick-and-mortar outlets. China remains a vital market for the company, with the world’s largest smartphone consumer base and potential for growing sales of accessories like the Apple Watch.

 

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