Apple announces ‘Scary Fast’ Oct 30 event to roll out new Macs

This is Apple's second announcement of the month. Last week, it rolled out a cheaper Apple Pencil stylus for the iPad.

On Tuesday, the company announced plans for a presentation next week, dubbing the showcase “Scary Fast”. The event will take place at 5pm California time , airing on Apple’s website and online video services such as YouTube. Bloomberg reported earlier that Apple has been planning to host a product launch event next week, the company’s second announcement of the month. Last week, it rolled out a cheaper Apple Pencil stylus for the iPad, aimed at students.

The 5pm timing for the event is unusual. The company typically hosts its launches in the morning. The “Scary Fast” branding, meanwhile, could imply that Apple is ready to unveil its M3 Mac chip, which will deliver significant performance improvements to the company’s computers. The theme and evening timing also could be a nod to Halloween, which takes place the following day.

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