On Wednesday, Apple Inc Chief Executive Tim Cook will face questions from U.S. lawmakers about whether the iPhone maker's App Store practices give it unfair power over independent software developers.
"One of the things we came up with is, we're going to treat all apps in the App Store the same - one set of rules for everybody, no special deals, no special terms, no special code, everything applies to all developers the same. That was not the case in PC software. Nobody thought like that. It was a complete flip around of how the whole system was going to work," Schiller said.
But the App Store had rules: Apple reviewed each app and mandated the use of Apple's own billing system. Schiller said Apple executives believed users would feel more confident buying apps if they felt their payment information was in trusted hands.
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