Analysis: Take a stance or tiptoe away? Corporate America's battle with social activism

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Earlier this year, a flood of major U.S. companies pledged to address racial inequality and promote social justice after Minneapolis police killed ...

Earlier this year, a flood of major U.S. companies pledged to address racial inequality and promote social justice after Minneapolis police killed George Floyd, a Black man, setting off protests across the country.

Management teams and boards of directors are discussing how to handle the issue, sources said, with some staying silent as a strategy and others laying out formalized ground rules detailing how executives can discuss sensitive social and political issues. "People aren't taking a public stand about this, but they are asking about it in the boardroom: 'What should we do?'" said Kathleen Utecht, managing partner at venture-capital firm Core Innovation Capital.Utecht agrees with Armstrong. His position is more common than people may realize, she said, especially at smaller companies where management teams do not want to devote limited resources to fixing complex societal issues.

"You can count on a couple of hands how many examples you can find," he said."Many are not engaging."

 

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