MANCHESTER, England: Revenues from football's domestic broadcast rights deals are expected to fall across Europe's top leagues this year, due to a lack of competition between broadcasters, in a further blow to COVID-19 hit clubs who have spent almost a year without fans in stadiums.
The impact of COVID has not had a significant impact on viewing figures but the flat market is seen as a result of the limited number of players fighting for the rights. While Sky will not want to risk losing its rights and the long-standing relationship it has with the Premier League means it is unlikely to seek to massively cut its fees, there appears little incentive to make a higher bid.
In most cases so far streaming services have been 'supporting acts' to the main broadcaster with Amazon in the UK having the rights to 20 Premier League matches each season. Amazon and DAZN had bids for French league rights turned down before the league signed a deal with Canal+.
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