REUTERS: Several large U.S. retailers recorded higher sales on the first day of Amazon.com Inc's Prime Day shopping event as online shoppers also flocked to their websites, Adobe Analytics said on Tuesday.
Prime Day has become a major shopping event in the annual calendar for retailers, rivaling the Thanksgiving holiday weekend's Black Friday. Walmart Inc, Target Corp and eBay Inc are among the many retailers offering their own special promotions to coincide with the annual sale, which Amazon has stretched to two days this year.Target announced deal days which will run on the same days as Prime Day - July 15 and 16. Walmart offered promotions from July 14-17, while eBay announced a July 15"crash sale."
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