REUTERS: Amazon.com is postponing its major summer shopping event, Prime Day, until at least August and expects a potential US$100 million hit from excess devices it might now sell at a discount, according to internal meeting notes seen by Reuters.
Prime Day, a marketing event Amazon started in 2015 to drum up sales during the summer shopping lull, has previously occurred in July, though the company never publishes the date far in advance.The decision to delay it means Amazon will have 5 million extra devices it would have expected to sell sooner, items like its suite of voice-controlled Echo speakers that have been popular orders during the event.
Amazon has largely resisted calls to shut down worksites and on Thursday announced it would make millions of masks available and check temperatures at all its U.S. and European warehouses.
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