More people are giving up alcohol or becoming sober curious, and alcohol-free drinks events are a growing trend around the world.Had someone told Joshua James five years ago that he would be organising non-alcoholic events and own a zero-proof bar, he likely would have laughed.
Today, James owns a 100 per cent alcohol-free community café in San Francisco, California, the Ocean Beach Café. Now nicknamed “Josh the non-alcoholic”, his mission is to disrupt the alcohol industry by building the bar with the largest selection of non-alcoholic beverages in the world. “This includes women who have run multiple full marathons, women who are interested in nutrition, and women who have a variety of fitness routines,” says Streelman.
On the other side of the world in Malaysia, Mckay Jiplin, head mixologist at Concubine KL in Kuala Lumpur’s bustling Chinatown, was behind the bar. He was leading “Classy AF”, a masterclass in making alcohol-free-cocktails, in May. Addressing participants at “Classy AF”, Teo said: “Alcohol-free is a movement. A mere 30 years ago, people were smoking everywhere. Even on planes. But now smoking is frowned upon. I believe we will go in the same direction with alcohol. The realisation that we are actively promoting and happily consuming something that is bad for our health will hit us in a few years.”
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