AirAsia bets its in-flight menu can win diners on the ground

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KUALA LUMPUR (REUTERS) - Airline food has long been the butt of travellers' jokes, but Malaysia's AirAsia Group is seeking to turn that notion on its head - opening its first restaurant on Monday featuring dishes based on its in-flight menu.. Read more at straitstimes.com.

KUALA LUMPUR - Airline food has long been the butt of travellers' jokes, but Malaysia's AirAsia Group is seeking to turn that notion on its head - opening its first restaurant on Monday featuring dishes based on its in-flight menu.

The name"Santan", already used on AirAsia's in-flight menus, is taken from the coconut pulp milk that is a staple in Southeast Asian cooking. "Once they've developed the product they will send it to the Filipino team to get their feedback, whether it's authentic enough." AirAsia plans to open five outlets this year, and 100 over the next three to five years.

 

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