SYDNEY : Women's sports advocate Rebecca Sowden was at Wembley last year when Chloe Kelly scored the goal that made England European champions before tugging off her shirt and whipping it around her head in a now iconic goal celebration.
"What Euros did for women's football in the UK, it's just completely transformed it," said Sowden, who played 10 internationals for the Football Ferns in the early 2000s. While women's football has made huge strides since the first World Cup in 1991, the structure under national team level remains undeveloped even in some major football-playing countries.
"It's been the case for however many World Cups now, when you go down the player list and see what club they play for, it's really only been Canada where the bulk of their players aren't playing at home," Matheson told Canadian Press.Kara Nortman, a venture capitalist and co-founder of National Women's Soccer League team Angel City FC, knows well what impact the Women's World Cup can have on domestic football.
The inaccessibility of women's club football in a World Cup year was like watching a"Heineken commercial and then there's no Heineken in the store for four years,", she said. Australia's A-League Women , which includes New Zealand's only professional team in the Wellington Phoenix, owes its existence in part to Australia's run to the quarter-finals at the 2007 World Cup.
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