Share this contentFRANKFURT AM MAIN: German sportswear makers Adidas and Puma said Tuesday they would join a growing advertiser boycott over hate speech against Facebook and Instagram in July, following major consumer companies like Levi's and Coca-Cola.
While he did not reference the hashtag, a spokesman for Puma's hometown rival Adidas said the company would"develop criteria to develop and maintain a cosmopolitan and safe environment that will apply to ourselves and our partners" during a Facebook ad pause also encompassing US subsidiary Reebok. Facebook shares clawed back Monday some of the US$50 billion in market value they had shed as the advertiser boycott picked up pace last week.Around 200 companies including giants like Starbucks and Unilever have followed the appeal of civil rights groups like the NAACP and Anti-Defamation League to stage the July boycott.
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