Actor Gurmit Singh wants Phua Chu Kang – and himself – to live on forever as an AI avatar

Local celebrities Li Nanxing and Gurmit Singh with their AI-generated avatars at a press conference to launch IdoLive on March 22.

At an event held at the National Library Building on March 22 to unveil his AI avatar, the 58-year-old star tells The Straits Times: “Isn’t that a great legacy to leave? It can even generate passive income for my family. Imagine my great-great-grandchild still getting money because Gurmit Singh is another virus rap. Phua Chu Kang will never die.”

Presented by marketing consultancy firm The Celeb Net, it touts itself as an AI digital celebrity marketing solution. It will manage the use of AI avatars of celebrities, which are endorsed by the talents themselves, for marketing purposes, such as hosting live-stream sales. Singh and other local stars’ warm welcome of AI is in stark contrast to Hollywood, where actors went on a prolonged strike in 2023, in part to prevent AI generation of their image and voice replacing their work.The 59-year-old says: “I am someone who prefers sticking to the traditional. But AI is the future, and I’m willing to accept it instead of binding myself to where I am now.”

Vincent Ng, Evelyn Tan, Darren Lim, Li Nanxing, Gurmit Singh, Kim Robinson and Vivian Lai were some of the artistes at the IdoLive launch on March 22. ST PHOTO: NG SOR LUAN

Source: Entertainment Trends (entertainmenttrends.net)

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